state of social media 2020

We have a couple of new ones coming in this week. Niu: Right. (Yes, that means it was around before Twitter and Instagram!) Social Networks. We've got an awesome channel set up there with tons of supplemental information. So, you don't need to spend to acquire every single user in a geography. Just want to say I'm an everyday listener, and I think the in-depth conversations had on Industry Focus have really helped me develop my own personal portfolio in a way I feel comfortably weighted between industries. Evan, you are not my guy for healthcare, but you are my guy when it comes to tech and social media. Twitter still stands strong as one of the top social media platforms in spite of a … Niu: Right, TikTok is exploding. I think it's something it's similar to what lululemon is trying to do. I think the average number is about three hours per day in the United States. But at the same time, I think that's also oversimplifying it, because now that they have grown to this critical mass, they could probably pull back on their ad spending a little bit and turn toward monetizing their existing user base. That's a lot of why mobile device usage in these emerging markets is so high, and it's really important, and particularly a big opportunity for companies that are mobile-dominant. Yes, that includes debates and discussions about politics, but it goes far beyond that. Love the suggestion, and we'll make sure that we'll get it into the mix. She used to be on it, but she got off of it, in part because we talked to her about some of the concerns about social media. It's still booming. Snapchat put out a revamped version of the Android app. That's where the money's at. And that's the decision that all these platforms have to make once they reach maturity. Lewis: That's why I like looking at these kinds of reports. I don't play as much anymore, but it's always been one of my big hobbies. ... Sign up to receive your state's data along with the State of Babies Yearbook: 2020 Overview and the Maternal & Child Health Inequities Brief—a new resource this year that helps shine a light on the disparities that are present even before birth. It's pretty generic stuff for us. Facebook (NASDAQ:FB) seems unconcerned with TikTok's explosive growth, and that could be to its detriment. And while there's no zero sum to having these different apps on your phone, there is a zero-sum game to how you spend your time. Niu: Right, exactly. I mean, they have over a billion users worldwide. He goes on to talk about how people now prefer the intimacy of communicating one-on-one or with just a few friends, what he calls “the digital equivalent of the living room.”. In general, we’re trending away from perfectly curated content and toward authentic, everyday moments. Now, when customers purchase a TOMS product, they can select an issue they care about—like equality, safe water, or ending gun violence—to which TOMS will direct a portion of that purchase. We lost our Healthcare host, Shannon Jones. You're a deeply analytical person and you like some action. Lewis: Yeah. The beauty of this new "Wildcard Wednesday" format is that we can throw anything we want on there. That makes my day right there. Facebook. You can spend to acquire some, particularly influencers and tastemakers, and once they're there, they attract a lot of other people to the platform. Evan Niu: Not too much. For example, Instagram recently started hiding “like” counts on posts (you can still see the number of likes your own photos get, but you can’t see the count on others’ posts). If you look at any software-as-a-service company that's early stage or even mid-stage, they're spending a lot of money on marketing to try to build things out, because they have a scalable business that down the road, at scale, will wind up printing money for them. Right now, eMarketer estimates that Pinterest has around 82.4 million users in the U.S., and Snap has around 80.2 million. But almost all of that user growth was coming from emerging markets like India and these other international regions where Android is the dominant mobile platform. I'm your host, Dylan Lewis and I'm joined by's Evan Niu. In 2018, Facebook invested new features into Facebook Groups, such as being able to participate as a business Page, updating with Stories, posting Live videos within the group and creating social learning units.Groups took off in 2018 as a way for brands to directly connect with fans without the algorithm affecting their posts. 3. I’ve run a social media agency for 12 years. Let's conquer your financial goals together...faster. They're still interested in consumer hardware. Lewis: So, TikTok is certainly the story for 2019, 2020. For the most part, you mentioned it's a Chinese company, a lot of the use, a lot of the users are in China. The Social media category (including social networking and blogs sites) grew 4.1% in Mexico last year. it's also interesting to note because Snap saw a pretty big resurgence in user growth throughout all of 2019, which was the big narrative for Snap last year, and really helped drive some of the stock's gains. It also means that it’s increasingly easier to connect with and support brands that align with our own values. "Happy New Year to the entire team at Industry Focus! And so, if people find value in one platform, what you tend to see is that they start spending less and less time on the others. I play poker. There are now 3.484 billion social media users across the globe, which is a 9% … Cumulative Growth of a $10,000 Investment in Stock Advisor, The State of Social Media 2020 @themotleyfool #stocks $FB $SNAP $PINS, Deal to Buy Slack Reportedly to Be Announced on Tuesday, Facebook to Acquire Kustomer in $1 Billion Deal, Copyright, Trademark and Patent Information. To be clear, social media is amplifying America’s already polarized news bubbles. Niu: Right. According to a report from Twitter, three of the fastest-evolving topics on its platform include: And this isn’t limited to one-on-one conversations between individuals. I’ve run a social media agency for 12 years. She is doing some more of our premium programming at the Fool. Eventbrite - Central Michigan Public Relations Society of America (CMPRSA) presents The State of Social Media & Digital in 2020 and Beyond - Wednesday, January 29, 2020 at University Club of Michigan State University, Lansing, MI. One in three adults in the UK reports cutting back on social media use in the past 12 months because they felt addicted to or overwhelmed by social media. Understanding the true consumer behavior and favored content on social media. These are third-party estimates. And that openness extends to even the toughest issues. So I’ve seen nearly everything when it comes to the evolution of social media. Folks that have been following us for a while might remember that. Better Engagement Rates for Nano- and Micro-Influencers Than for the Superstar of Social Media We analyzed 100,000+ influencer profiles across leading influencer marketing platforms, Instagram, TikTok, and Twitter to see if there were variations in the engagement rate depending on an influencer's number of followers. That's a throwback to the pre-Industry Focus days. Thanks for listening and Fool on! So, Pinterest becoming No. In comparison, in 2018, Snap was a tiny bit higher than Pinterest. 2. The Ascent is The Motley Fool's new personal finance brand devoted to helping you live a richer life. This is easily the largest social networking site in the world and one of the most widely … Lewis: Of course. Those aren't huge markets, in terms of population, but they are still showing they can gain traction in other areas. Lewis: That's all Snap the platform. Niu: Right, exactly. Lewis: To your point, Evan, about the financial implications there. But the point is that they're so big at this point that they're starting to need less of that promotional activity to bring users in. But, it's blowing up among specifically younger demographics, not unlike Snapchat. So, we can do some cool S-1 stuff like we did this week with Casper, and we can also hop back and do some healthcare stuff, and just enjoy the flexibility that comes with that episode. 1 breakout app in terms of user growth on both iOS and Google Play in both Japan and South Korea. Everyone slices things a little bit differently. I'm kind of lazy, so I don't make it to the gym very often. Mark Zuckerberg has basically argued that TikTok's growth is very dependent on them spending heavily on ads, promotions to get people to install the app and raise awareness of the platform. I used to play tons of poker back when I was younger. He was previously a senior trading specialist at Charles Schwab, and worked briefly at Tesla. If you do that, and you start looking at not just the habits but also the platforms that people are spending more time on, the first half of the show, we talked a little bit about Facebook, Twitter, Pinterest, and Snap. (Yes, that means it was around before Twitter and Instagram!) But, yeah, it has historically been pretty concentrated in China, which has also presented some...regulators and lawmakers have some security concerns around all this time being spent and user data going to, basically, a Chinese company. Facebook has tried to copy them, mostly unsuccessfully, to date. But it's not limited to that geography. A social networking site is a social media site that … To be clear, I still think their corporate governance is a joke, and I would never touch the stock. Major portion of younger generation, teenagers and middle aged people, are major percentage of the total social media user population. But, yeah, it's just everywhere, particularly among younger kids. Long-term patient-reported symptoms of COVID-19: an analysis of social media data, (2020). All these companies, their first goal is always to build the user base, and then worry about the money later. And those aren't emerging markets like we talked about before. Highlights from “ The State of Social Media in Canada 2020 ” include: YouTube (+16%), Instagram (+8%), and LinkedIn (+7%) had the largest increase in the number of daily users, relatively to our data from 2017. They're an older social media brand. The Hindsight Of 2020 Being in roles that include the daily use of social media can give marketing and communications professionals a unique perspective in such a strange year. 2020 might become the year of TikTok. It's very DIY-oriented. Some people are also focused on maybe reducing some of the screen time, spending a little bit less time on their phones. I've been pretty hard on Snap over the years, but I have to admit that the top-line numbers that they've been putting up over the past year have been pretty solid. The surprising state of social media background checks in 2020 Your friends and followers aren't the only ones looking at what you Like. And even among those of us who aren’t cutting back, there’s been a movement to use social media more mindfully. I see 2020 as our collective opportunity to take a deep breath, forget perfection, and have more authentic conversations with others who are doing the same. A lot of that was coming from the rest of the world, though they were seeing some user growth in the United States as well. But not all Americans use these platforms in similar ways. It's just a cluster of casinos in the middle of the mountains, but it's not a particularly scenic part of the mountains. The State of Social Media 2020. iStock. Snap (NYSE:SNAP) seems to be recovering from its rough start on the public markets a few years ago. Anything else before we wrap up and talk about some of the listener fun stuff for the show? Of course, Facebook's No. Niu: Right. Why is it that Instagram is still so popular among everyone, whereas Pinterest is still limited to women, like you mentioned? … This video was recorded on Jan. 17, 2020. Lewis: What's your go-to game there, Evan? There are some other growth markets for them, though. Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020. Market data powered by FactSet and Web Financial Group. So, there are some concerns there. Niu: Right. The mobile revolution, we're going on year 12 or 13 since the first iPhone kicked off everything. What I think they really benefited from, if you look back over the last couple quarters, is going public. So, I think it's silly to dismiss them. Evan graduated from the University of Texas at Austin, and is a CFA charterholder. Follow her on Twitter @carriekerpen or visit her at A lot of that looks really great. The good news here is, there's plenty more money coming into the mobile ad spending market. Across all social media platforms, adoption tended to drop off with age. 3 is actually pretty meaningful in that sense. The State of Social Media 2020 | The Motley Fool The State of Social Media 2020 Snap is making a comeback, but TikTok is stealing attention share at an impressive pace. And I think marketers really like the fact that they can get a little bit more granular with the audience that they're reaching. 4. Kentucky is the most connected state on social media. I think about 70% to 75% of their regular users are women. We lean on some of these third-party estimates to get a sense of what's going on specifically in the United States because the U.S. is the most lucrative market if you're looking at ad-based businesses, and that really goes in lockstep with consumer spending and available money. They also estimate that mobile ad spending is expected to jump this year by over 25% to $240 billion. We're thinking about getting another treadmill. Use these social media stats to get better insights into the world of social media, and how you can maximize your results using these tools. Here, we've compiled the state of social media demographics, optimized with the most important data you need to know about your audience and shaping your personas for 2020, including everything from Instagram to TikTok. State Of Social How marketers across the globe think about social media, what's working, how the industry is changing, and more. Niu: Right. (We Are Social) 2. In India and Canada, it was No. Currently, the most popular type of content on Instagram is Stories—the short snippets that show what goes on behind the scenes and make people and companies more relatable. Lewis: Well, that's all good stuff to be thinking about in the new year. There's a lot of really awesome content on there. Lewis: That lines up with everything that I know about you. Young people below the age of 30 are turning to social media as their primary source of news, and so we can again think about how the impact of social media on the race in 2020 is going to vary a lot by generation. I think we will hit that some point. Trend #2: Conversations About Topics That Matter. They're actually starting to monetize them better with some of these improvements on the ad side, like the programmatic stuff, the self-serve platform. He paid $20 billion for WhatsApp. But I do feel like I owe them some credit after being so hard on them. Gone are the days when social media is just the place we go to post life updates and pictures of the food we’re about to eat. They've enjoyed some nice user growth, like I mentioned, around the time they went public. You don’t have to let yourself be bombarded by what the internet wants to show you; you can choose exactly what you want to see—and that can promote a healthy relationship with social media, technology, and the people and brands you want as part of your life. And there is some third-party data that kind of supports that notion. People are changing how they use their phones. I don't have a problem with a company like that spending aggressively if the idea is that eventually, they'll scale and ramp that spend down, especially when you consider the fact that the network effect is so strong for these types of businesses. Evan, you mentioned that Snap was able to reinvigorate a little bit with the redesign of its app and building out its functionality and its performance for Android. This is also a digital business that they're able to roll ads into. Niu: We don't do anything super formal, and nothing exciting. So, all these social media apps that we've been talking about, they're all predominantly monetized through advertising. What This Means for Women in 2020: Historically, there’s been pressure to put your best face forward on social media—and as a result, it’s been far too easy for women to compare our real lives with everyone else’s perfectly curated feeds. And more people, including public figures, are using social media to share the “real” moments in their lives—both good and bad. But, she's available to hop back on some episodes. Then he goes in a little bit more specific detail about some of the stuff that he wants. But what we're seeing with them is kind of what you saw with Twitter a couple years ago, where instead of it becoming a massive growth story with the user base, the company had to start making money and really optimizing for the user base that it had. Fact Tank | Oct 8, 2020 And Instagram is obviously super popular among lots of demographics. Niu: My wife likes to play craps. There's a nice parallel there, where their main market is female, but they can possibly break out of that down the road. Twitter statistics. Lewis: All right, Evan, I never asked you, what is your New Year's resolution? Facebook. It really reinvigorated user growth for them. 1, Twitter's No. Lewis: Where the money at? You look at other regions, and it was considered the breakout app of 2019. More information: Juan M. Banda et al. Deep analysis of the top-performing industries. Thanks to Austin Morgan for all his work behind the glass today. We talk about going public in a lot of different ways; how it's a capital-raising event, it's a liquidity event. Social media is easily accessible and it’s also the meeting point of today’s internet savvy audience. Lewis: That's on the gross margin side. Lewis: And the reason we're specifically looking at these platforms in the United States is, on a surface level for both of them, you look at their user accounts, and you say, well, theoretically, there's a lot of room for them to grow if they can gain traction outside of their core markets in the U.S. And you look at Snapchat, and primarily, it slants younger. More than 4.5 billion people are using the internet at the start of 2020, while social media users have passed the 3.8 billion mark. You read that right … Kentucky. Nearly 60 percent of the world’s population is already online, and the latest trends suggest that more than half of the world’s total population will use social media by … “Today we already see that private messaging, ephemeral stories, and small groups are by far the fastest growing areas of online communication,” Mark Zuckerberg wrote in a statement in March. If you look at Snap, for example, the North American revenue per user is 3X what they make per user in Europe and the rest of the world. Continue Investing in Your Audience (Your Best Content Consultant) I think they just need to convince people to give them a shot. But that’s changing. The State of Fashion 2020 Fashion leaders are not looking forward to 2020. Find event and ticket information. But as far as back in the U.S., North America, that's pretty mature. Niu: Right. Both of them are due to put out some quarterly updates soon. Iowa State is coming off of a dominant 45-0 win last week over Kansas State. That's a mix of people spending more time on the platform and them growing their user base and really becoming a global phenomenon in 2019. And this trend of “digital detoxing” is becoming increasingly common. While they have experienced some slowdown in their user growth, and they've found some stimulus for that recently, some of the core business stuff for Snap is actually looking pretty good. Social media insights for actionable results. The trouble for them has been breaking out of that younger market and getting into the older millennials and some of the baby boomers, where you can really start to see some powerful growth in your user numbers. Let’s start with some numbers on the state of social media in 2020. A lot of users in those countries are very mobile-centric in the sense that their first internet-connected device might have been a smartphone, and that might still be their primary computing device. They have ambition of doing a lot of AR-related things. To fine-tune your social media strategy in 2020, we’ll explore doubling down on social listening, investing in private groups for your hard-earned audience, and staying away from using your social media as a broadcast channel. You may opt-out by, EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation BrandVoice. Facebook is the most popular social media platform. And, we also have Todd Campbell, who's an excellent healthcare analyst. Take a look at the social media buzz, nerves, and predictions prior to kickoff. But yeah, they're coming around. They're not really growing there. Stock Advisor launched in February of 2002. The App Annie release on mobile is showing that no matter where you look, no matter the geography, people are spending more time on mobile. They found bottom and then were able to deploy some new ad technology, this rollout with the new platform, bringing in some users. Niu: Yeah, and I'll be honest, I don't follow Pinterest too closely, but it is interesting how it doesn't seem to be that popular among men, like you mentioned, because at the end of the day, it's a highly visual platform, which is kind of like Instagram, right? Lewis: I think we need to remind ourselves that we're looking at U.S. figures here. In subsequent Instagram posts, she talked candidly about her recovery, both physically and emotionally. We want to get in better shape, exercise more. Lewis: Yeah. Unlike Instagram or WhatsApp, TikTok is one competitor that can't just be acquired, and so far, Facebook's attempts to copy the short video platform have failed to take off. In the U.S. and UK, it was No. The 2019 results have landed! RICHMOND, Va. (WWBT) - Several state legislators wished Virginians a “Happy Diwali” on social media Saturday, which marked the first day of the annual celebration. For Evan Niu, I'm Dylan Lewis. Entering the peak of the the 2020 election season, social media platforms are firmly entrenched as a venue for Americans to process campaign news and engage in various types of social activism. For folks that are fairly new to the show, maybe you haven't followed along that long, anytime someone leaves us a five-star review over in iTunes, I check it out and make sure to give them a shout out on the show. Listeners, that's going to do it for this episode of Industry Focus. Niu: Right. Lewis: We're talking about TikTok here, and it is not something that is immediately investable for people because it's not available. Just recently, Hilaria Baldwin shared an emotional video after experiencing her second miscarriage in seven months. 3. Eight out of every 10 minutes spent on TikTok were users in China. I think it's over half of the entire mobile economy, just advertising. The goal, says Instagram CEO Adam Mosseri, is to create a “less pressurized environment where people feel comfortable expressing themselves." Thanks for hopping on today's show! Can't get enough." All Rights Reserved, This is a BETA experience. And while it’s my job to pay attention to trends like new platforms and tools, what I find even more fascinating to explore is the ever-changing role social media plays in our relationships, conversations, and lives. Tune in to hear more. A lot of data there. People are starting to put more personal finance stuff on their phones, get more health data. We have our own biases here in the United States and in North America. There's nothing gendered about the platform. It's also kind of ironic, because Mark Zuckerberg has also paid lavishly for some of his platform. State of the News Media Data and trends about key sectors in the U.S. news media industry Since 2004, Pew Research Center has issued an annual report on key audience and economic indicators for a variety of sectors within the U.S. news media industry. That might mean unfollowing accounts that give you FOMO or don’t seem authentic, reducing how often you post, or simply narrowing the number of people you follow to reduce the time you spend scrolling. Indonesia and China, some of those emerging markets in Asia, people are spending around four hours a day. Niu: Right, particularly with their unique approach to infrastructure, just completely outsourcing all of it to third-party cloud platforms like Amazon Web Services, or Google Cloud. [laughs] It's like him criticizing TikTok for basically spending money to get big is ironic, and maybe a little hypocritical. Shares of it shot up over the last two years or so. TOMS, originally known for its “one for one” model of giving away a pair of shoes for every pair purchased, recently launched a new campaign, #StandforTomorrow. Going to go gamble in the mountains again this weekend at a casino. And he's suggested that if they stopped spending on ads, then their user growth will suffer. The reason I'm having you on, Evan, is you are one of our go-to folks for all things social media. But one thing that I did notice was that Snap was actually the No. Others are taking note. I think it's really good if we can step outside of them and get a bigger-picture look at what's going on. So, that's why we're specifically honing in on this market. Mike, thank you for the suggestion. Google's built a really successful business on that.

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